Religion: it's resilient. Even with the advent of modernism, the rise of science and the general death of superstition, there's still arguably no greater and more unifying cultural force in the world than the question of which god you pray to and why that makes you better than everybody else.
Knappstein Lager comes in packs of four. This is good, because like other four-packs (Murray's, Moo Brew) per bottle it's pricier than your average six-pack. It's also bad, because you'll down all four bottles in no time and be back at the store for more.