Often when we write about Japan, it’s to celebrate the country for being a bit extra. Its vending machines. Its coffee commercials. Its sartorially elegant construction uniforms. All examples of a place that prefers to do things the interesting way.
But when it comes to Halloween – a day when most of the world tends to go a bit extra – Japan opts for understated. At least that’s true of the growing number of Japanese who celebrate Jimi Halloween, or ‘Mundane Halloween’. The subcultural trend began in 2014, when a group of adults decided they wanted to dress up without the hassle of applying zombie makeup and fake blood.
Instead of vampires or ill-conceived Babadooks, this year trick-or-treaters came face to face with “woman who forgot to take out the trash”, “guy who face-swapped with a Starbucks cup” and “woman who showed up to a BBQ with no intention of helping out”. Terrifying and kawaii in equal measure, no?
Guy who face-swapped with a Starbucks cup
Woman who forgot to take out the trash
Guy who spotted a cockroach right before going to bed and grabbed whatever he could find
Woman who showed up to a BBQ with no intention of helping out
Woman with glasses who drank a hot beverag
Guy who grabbed a cart but didn’t buy much
Via Spoon & Tomago