Backpack people Eastpak are known for making no fuss baggage, so what's all this then.
The company's creative diffusion line - Eastpak Artist Studio - recently called on 130 designers, musicians and celebrity-type folk to customise bags for good. On March 19 they will be auctioned off to support Designers Against AIDS, which helps raise awareness about HIV/AIDS and promote its prevention.
Those taking part include Johnny Marr from The Smiths, acclaimed artist Julie Verhoeven and the guys from Tiefschwarz. The action is happening online and to take part all you have to do is register here.