A Brief, Interstellar History of Futura

Sunday June 24, 2018 Written by Chris

Futura, as any typographer worth their letterpress will tell you, is the unofficial font for these hipster-laden times. Its sharp, sans serif angles can be seen in everything from the Supreme logo to Wes Anderson films, to countless business cards and wedding invitations in between.

But as this video by Vox points out, the ubiquitous font went through a lot to get where it is today, including an attempt on its life by the Nazis, who hated the brave new world it represented. Thankfully Hitler failed in his attempt to wipe it out, and Futura quickly spread around the globe – and beyond. When Apollo 11 touched down on the moon in 1969, stainless steel plaques inscribed with messages from Earth were left on the lunar surface. NASA’s font of choice? Futura.

Take that, Nazis: the moon is ours.