They say that "art" is in the eye of the beholder, well, Off Book is a cool new series promoting often overlooked creative arts, such as video games, book art, interactive web art and typography.
The series is produced by PBS Arts, an institution that also run a successful ongoing TV series, Art 21, featuring the art world's headline acts. Off Book highlights the sideshows: art on the streets (graffiti and fashion), visual culture, subcultures like steampunk and emerging forms like light painting.
Fittingly, the show's format is even less conventional. Short videos are posted online with an accompanying Tumblr full of eye candy and inspiring work from all walks of life.