Like Canada, New Zealand tends to get overlooked in the cultural capital stakes, shaded-out by its larger neighbour. Also like Canada, New Zealand has shitloads of cultural capital. Good As Gold contribute a large part to this statistical anomaly.
Ten years ago Brian and Vincent Wu decided to quit their jobs in IT and start a clothing store. Not the most likely career change, but a decade down the track Incu remains one of Australia's most forward-thinking and interesting outlets in the game.