"If it came from a plant eat it, if it was made in a plant, don't." Michael Pollan's food rules seem like old fashioned common sense, but they are surprisingly easy to forget.
The author and professor of journalism is an outspoken (and well written) advocate for uncomplicated eating. At a time when the supermarket presents an 'all-you-can-eat-buffet', Pollan pulls us back from the shelf to reconnect with tried-and-tested food wisdom - the kind of things your grandparents said, and you never listened to, but you wish you had.
His most recent book, Food Rules, draws on examples from a range of cultures and traditions to cut through the crap while encouraging us to pay more attention to the stuff we eat each day. "Don't eat breakfast cereals that change the colour of the milk," Michael says. And rightly so. "The whiter the bread, the sooner you'll be dead," says his granny. Also valid.