The problem with having a relationship with your daily grind is identifying yourself as a profession first and a person second: Greg the graphic designer; Laurie the photojournalist; and even Bob the builder. A new online project takes this idea and turns it on its head.
It's called "One Minute Wonders", a series of video interviews with everyday people that focus on the person, not the profession. Each super-short film is only one minute long and provides inspirational bursts and reality checks for time-sapped viewers.
In their own words, One Minute Wonders tell someone's story "in a time frame we know even people with the worst case of ADHD can digest". Instead of focusing on their (wholeheartedly impressive) careers, the subjects of these short documentaries tell us their personal story: the vice-president of Vimeo's love of toy helicopters, or the founder of Calligraffiti's appreciation for Albert Einstein. It's a refreshing way of thinking about how we define ourselves.
The project was thought up by the team at Present Plus in the Netherlands, a digital squad of web developers, filmmakers and designers who make clever things such as file-sharing site WeTransfer and digital art sphere Kuvva. They have lots of other online projects in the pipeline, but they plan to continue creating One Minute Wonders until the well of wondrous people dries up.